According to this article on MaleFirst, a UK based men’s site (think Maxim), the latest ‘trend’ in men’s fragrances is that guys do not want to smell like a woman and producers are responding to this.

The men’s fragrance market is a growth area which is dominated by images of the strong man who is not afraid of his sexuality.

Smelling good is part of the package to attract members of the opposite sex.

It is hard to believe that even just ten years ago wearing fragrance was considered a bit ‘girly.’

Wow - more insightful than an Alanis Morrisette song.