ID Magazine writes that many top designers are angling into the packing tape market. Frivolous? Most likely.

Once purely utilitarian, tape has suddenly been embraced by both the high and low end (with the low represented by rolls printed with sausages, ninjas, cowboys, and pictures of Jesus). Designers Ross Menuez, Stella Bugbee, Richard Shed, and Sam Johnson all admit to addictive relationships with the stuff. “It’s a bizarre and secretive cult,” says London-based Shed, who with fellow countryman Johnson produces rolls printed with images of dovetail joints and Phillips screw heads. “We even have our own tape handshake,” he swears. (Undoubtedly a very sticky one.)