The Toledo Blade reports that the city of Toledo, Ohio, in need of funds to replace its aging police car fleet, will be selling ad space on its cruisers for $15,000 a car. A few business have already signed up.

“We are probably going to go ahead and put the ads for these businesses on the left and right rear quarter panels of the new cars when they come in,” the chief said. “Hopefully, that appearance will drum up some business from the other places in the community.”

The force needs to replace its aging fleet. The chief says that of the approximately 140 marked vehicles, about 100 need to be replaced.

Chief Navarre said small departments, mostly in the South and West, have ads on their vehicles. Fire departments in other cities also have them, acting Toledo Fire Chief Mike Wolever said.

via autoblog