According to this rant in the January ‘08 issue of I.D. Magazine, 90’s style websites (lots of colour, flashing text) just might be the object of desire, again. Can it be true that some are nostalgic for the old days of web design?

Remember what the early web looked like? If you’ve forgotten, you could use Archive.org’s Wayback Machine to time-travel to 1996, when Netscape Navigator was the browser of choice and amateur web enthusiasts were still publishing “home pages.” Or you could roam today’s web, where designers are increasingly embracing the values and aesthetics of the Clinton-era internet.

This atavistic impulse is most apparent on the sites of a loose network of art geeks- including the programming ensemble Beige (www.post-data.org/beige), the artist collective Paper Rad (www.paperrad.org), and the web art club Nasty Nets (www.nastynets.com)-with a shared interest in reclaiming obsolete technologies. Their aesthetic, sometimes referred to as “dirt style,” is visually hyperactive and almost willfully antagonistic: a riot of animated GIFs, tiled backgrounds, underlined blue hyperlinks, images with borders, and old-school blink tags. Used now, the graphics evoke the noisy amateurism of the early web, but they’re also a rejection of today’s glossy, professional site design, which tends to efface the medium rather than celebrate it.

Why, we ask, is this happening?

But when used on purpose, Lialina observes, primitive sites can be especially successful in “sending a message to those who know”-broadcasting to other insiders an air of conceptual playfulness for artists, a DIY ethos for musicians, a deconstructed avant-garde aesthetic for fashion houses, or a stripped-down simplicity for designers. It’s fundamentally a message that communicates that these creators exist “outside the neutral palette of web design,” Lialina says.

I for one will not miss the marquee scrolling text of early Internet Explorer designed sites.