As reported on SustainableBusiness.com:

Pilot Pen Corporation of America introduced the world’s first full line of earth-friendly writing instruments this week.

Selling for the same price as their non-recycled products, Pilot’s BeGreen writing instruments–including ballpoint pens, rolling balls pens and mechanical pencils–are made from 70% recycled content and packaged in recycled materials.

Nice! I hope that this the beginning of something larger and also not part of a green-washing effort.