Could it be that Korean auto executives at both Hyundai and Kia are putting too much pressure on and have little patience for U.S. division executives? This Detroit News commentary makes it seem as such.

Although the South Koreans started out emulating the leading Japanese automakers, and hope to beat them, they lack some of the qualities that have helped the Japanese to succeed: their patience, their conservative goals and demand-driven approach to the auto market.

The South Koreans also clash with U.S.-based sales executives over how to position the brands, with Hyundai trying to push its nameplate upmarket faster than some of its U.S. dealers think it should.

The Asian automakers all experience strains between the managers at headquarters and those at the lucrative U.S. operations. But the turnover of U.S.-based executives at Hyundai and Kia has been exceptionally high, and the changes occur without any warning.

Very interesting clash of cultures.