I stumbled upon this not so clever marketing campaign for the Canadian province of Nova Scotia. Earlier today, I saw a full page colour add in the business section of a newspaper pitching what looked like a funky design for a coffee machine. At the bottom of the page was the url pomegranatephone.com.

Having a few extra minutes, I visited the site to see what the connection between a mobile phone, the pomegranate and coffee. What I saw was a site for a device that purports to market a new mobile phone/swiss army tool. It makes coffee (hence my initial thinking the newspaper add was for a coffee machine), it has built in harmonica and electric shaver and other tools (see very cheesy and not funny videos on the site). It’s only when you click on the ‘Release Date’ that this site’s true intentions are revealed.