Tue 19 Feb 2008
the impact of apple sponsoring american idol
// category: business, media, tv
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Apple, you know those ipod folks, has become the lead sponsor of American Idol. The implications of this venture include:
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- “Idol” downloads will now only be available on Apple’s iTunes store
- iTunes will sponsor online streaming of performances on the American Idol website
- Apple brands will also be integrated into the show — just wait for the judges to be seen using iPhones.
Additional information can be found via this Variety article.



